Machine Learning Is Already Hard at Work for Us
Machine learning is all around us — Alexa, Siri, customer service chatbots and even Amazon recommendations. We’re comfortable using machine learning in our daily lives, we just aren’t aware of it. Settling into the sofa to watch Netflix activates an entire machine learning algorithm to push you the best predictions. Those algorithms are valued at $1 billion per year- and for good reason! Netflix predictions and recommendations are uncannily accurate.
There’s one massive example of machine learning that we use countless times per day — Google. Every time you search on Google, powerful algorithms behind the scenes watch your interactions with the results in order to improve the output. The algorithms are looking to see if you stay on the page, for how long, and what you clicked on, among other details. By collecting that data, Google optimizes and refines your searches.